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Wallop

Digital Strategist (SEO)

Digital Marketing – Vancouver, British Columbia
Department Digital Marketing
Employment Type Active
Minimum Experience Mid-level

We’re on the prowl for a Digital Strategist with serious SEO chops. Someone who’s passionate about search and has a strong interest in data, usability and performance-driven strategies. 

We approach digital marketing differently so it’s important that you have extensive experience in SEO along with an understanding of its fundamentals (and more than a passing familiarity with PPC). You will be expected to approach each project in a solution agnostic manner that puts emphasis on increasing revenue as efficiently as possible within the confines of each budget. There is less focus here on selling off the shelf products and more emphasis on building tailored solutions that take into account the many nuances of an organization, the vertical it operates in, its customers, and of course its fiscal confines. We are big on measurement and changing course to address new opportunities or trends in the marketplace.

This position requires the planning and implementation of search engine optimization and paid advertising strategies for a growing roster of clients. You will work collaboratively with the Digital Marketing team to execute targeted campaigns and tailored digital strategies.

On a day to day basis, you will be managing a portfolio of clients, developing expertise, and contributing to our business development efforts and positioning.

About you

You're a skilled, well-rounded digital marketing pro with a few years of experience managing a portfolio of SEO clients and developing comprehensive marketing strategies across channels. You should not have any difficulty managing, presenting, or reporting to clients. Excellent communication skills are important.

You have a foundation of skills that emphasizes search engine optimization within a context which could include PPC, tracking and analytics, social media marketing (identifying opportunities, not building campaigns), and website optimization. You can design, build and execute an SEO approach that addresses high-level goals. You should have experience with industry standard platforms, and confidently measure and adapt.

The conversion goals are similar in the niche that we operate out of; therefore you’ll be expected to design strategies and campaigns that provide utility and scale between clients with similar objectives.

SEO

  • Ability to execute advanced SEO strategies across a portfolio of clients.
  • Strong understanding of search engine algorithms and white hat techniques.
  • Capable of conducting keyword research and implementing findings through the site’s content, metadata etc. 
  • Experience of conducting SEO Audits
  • Strong understanding of content and its effect on organic rankings.
  • Strong knowledge of Google Analytics and Webmaster Tools, in addition to software like Moz or SEMrush.
  • Ability to oversee the technical implementation of websites from a search engine optimization standpoint.
  • Comfortable solving a variety of technical SEO issues
  • Understanding of technical web production and administration
  • Intermediate knowledge of HTML/CSS
  • Abilities within Local/Mobile/Video SEO
  • Familiarity with International SEO – ccTLDs, markup, sitemaps and WMT implementation

PPC

  • Ability to work with colleagues who are developing, managing and reporting on paid search  campaigns for your own portfolio of clients
  • Experience with advertising via Google Ads, Microsoft Advertising, Facebook, Instagram, LinkedIn etc. 
  • Experience drafting ad copy and creating engaging and conversion focused ads
  • Able to align PPC strategies with other digital marketing efforts to support your client’s marketing goals
  • Creative brainstorming and recommendations for new digital marketing efforts such as PPC experiments or advertising-related A/B tests
  • You understand the value in reaching the right audience, not necessarily the largest one

Analytics

  • You’re more than familiar with Google Analytics.
  • You love to crunch data, make sense of it, and know how to act on it.
  • Capable of building insight-driven \ reporting and presentation of data, strategy, insights, KPI's to clients.
  • You’re very familiar with Google Tag Manager and the implementation of cross domain and eCommerce tracking 
  • Strong understanding of goals, events, tracking, conversions, and optimization.
  • Basic understanding of UX and usability principles as it applies to websites.

Bonus points for

  • Google certifications (Analytics, Google Ads Search/Display/Mobile etc)
  • Facebook Certifications (Facebook Blueprint)
  • Experience in a client-facing role 
  • Experience with heat mapping, multivariate testing, and landing page optimization.
  • Experience working with booking engines in the hospitality sector. 

Personal

  • People like you, and you’re not an a-hole.
  • Must be team-oriented, able to multitask and prioritize your deliverables, and willing to learn.

Compensation

We'll pay you a good salary that's commensurate with your experience. We provide a flexible schedule, extended health, dental, snacks, coffee, a learning stipend, and a great work environment. 

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  • Location
    Vancouver, British Columbia
  • Department
    Digital Marketing
  • Employment Type
    Active
  • Minimum Experience
    Mid-level
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