We’re on the prowl for a Digital Strategist. Someone who’s passionate about search marketing and has a strong interest in usability, making sense of data, and optimizing for conversions.
We approach digital marketing differently. While it’s important that you have the fundamentals of SEO and PPC, you will be expected to approach each project in a solution agnostic manner that puts emphasis on increasing revenue as efficiently as possible within the confines of each budget. There is less focus here on selling off the shelf products and more emphasis on building tailored solutions that take into account the many nuances of an organization, the vertical it operates in, its customers, and of course its fiscal confines. We are big on measurement and changing course to address new opportunities or trends in the marketplace.
This position requires the planning and implementation of search engine optimization and pay-per-click campaigns for a growing roster of clients. You will work collaboratively with the Digital Marketing team to execute targeted campaigns and tailored digital strategies.
On a day to day basis, you will be managing SEO and PPC campaigns, performing keyword research, writing ad copy, building reports, providing clients with strategic advice, developing expertise, and contributing to our business development efforts and positioning.
You're a skilled, well-rounded digital marketing pro with a few years of experience managing a portfolio of SEO and PPC clients and developing comprehensive marketing strategies across search, PPC, and other digital channels. You should not have any difficulty managing, presenting, or reporting to clients. Excellent communication skills are important.
You have a foundation of skills that includes search engine optimization, PPC, tracking and analytics, social media marketing (identifying opportunities, not building campaigns), and website optimization. You can design, build and execute digital marketing that address high-level goals. You should have experience with industry standard platforms, and confidently measure and adapt.
The macro conversion goals are similar in the niche that we operate out of; therefore you’ll be expected to design strategies and campaigns that provide utility and scale between clients with similar objectives.
Bonus points for
We'll pay you a good salary that's commensurate with your experience. We provide a flexible schedule, extended health, dental, snacks, coffee, a learning stipend, and a great work environment.